Open with the outcome
Use the first shot to show the product solving a specific problem. A close-up of a travel mug staying sealed inside a bag says more than a logo reveal.
Turn one product benefit into a short video ad. Start with a scene that makes the benefit visible, then add a voiceover and a clear call to action.
Open the studioUse the first shot to show the product solving a specific problem. A close-up of a travel mug staying sealed inside a bag says more than a logo reveal.
Describe its color, shape, and materials in each shot. Review the preview for changes to packaging or logos, and add brand names and offer text on the timeline.
Choose one instruction, such as “Shop the collection.” Leave enough time for viewers to read it, and check that the offer matches the landing page.
Create a 12-second vertical ad for a matte navy travel mug. Open on a commuter dropping it into a tote, then show a close-up of the leakproof lid snapping shut. Finish with the mug upright and space for the text “Shop the travel mug.” Narration: “Pack it, tip it, take it anywhere.”
Watch once without sound. The product, benefit, and call to action should still make sense. Play it again with sound to check narration and caption timing. Review the credit quote before generating a new cut.